Amaze is a non-profit organization of parents, educators, and other caring adults working to create safe and respectful communities by promoting the knowledge, attitudes, and skills needed to work together across our differences.
The Families All Matter book project (FAM) is a tool for engaging children–and adults–in important conversations about diversity. Children are read picture books about family which cover themes of race, socioeconomics, aging, immigration, GLTB family members, divorce/break-ups, adoption, religious differences, disability, and an introductory theme, “families are different.”
Their brand was inconsistent throughout application and medium. Amaze needed to create a new look that would match their credibility and ability to empower young people to make a difference.