Case Study: AMAZE

OPPORTUNITY

Amaze is a non-profit organization of parents, educators, and other caring adults working to create safe and respectful communities by promoting the knowledge, attitudes, and skills needed to work together across our differences.

The Families All Matter book project (FAM) is a tool for engaging children–and adults–in important conversations about diversity. Children are read picture books about family which cover themes of race, socioeconomics, aging, immigration, GLTB family members, divorce/break-ups, adoption, religious differences, disability, and an introductory theme, “families are different.”

Their brand was inconsistent throughout application and medium. Amaze needed to create a new look that would match their credibility and ability to empower young people to make a difference.

That’s where we came in.

Process

We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.

Foresee The Potential.

The IMAGEHAUS Giving Program.

Since 2000, IMAGEHAUS has been committed to building a better community through a giving program based on core values of compassion, creativity, candor and courage (called the FORESEE giving program). In partnership with worthy non-profit partners, we have donated $4 million in creative services to put the power of design to work. Building brands. Creating impact. Expanding audiences and clarifying the vital messages that compel people to care, to listen and to act. Learn more about our 4C work

Awards & Notable Mentions

Publications

HOW Promotion Design Awards, 2011

Award Shows

AIGA MN Design Show, 2011